Vicson was born by the need of a young creative to explore and fulfill her
passion of building her brand with her signature girly meets edgy style.
The founder, Victoria, was born and raised in Argentina, which is where the brand
started inspired by the Latin American culture combined with her Italian roots
empowered with her fashion studies in both London and Paris.
Fueled by the good response she received about her designs while traveling
around the world, the idea of expanding into new markets started to arouse
with more strength everyday.
And now, after four years of running VICSON with success in Argentina she
launched the brand in the US, ignited by seeing the opportunity of contributing
to this market with an unique vision of design and details, and her first collection
was extremely well received, generating sales the second day of launch day.
VICSON is a contemporary woman shoe brand, we like to think that we don’t
have a target audience since we design for every woman, we design to be there
for our customer at every step of the way, we put a lot of focus on comfort, we
don’t believe in having to sacrifice comfort to be stylish. Our shoes are made by
women for women, we get what they want, what they need, we want them to
feel their best self when they put on their VICSON’S and we believe that
confidence is much easier to achieve if you feel comfortable.
We want to simplify the process of getting dress for them so that they can throw
on some jeans and a t-shirt and put on their shoes and feel amazing.